Playmobil is Germany’s most well-known kids’ toys love brand of paramount significance to the nation and beyond, admired by millions, with their toys being passed down through generations for 50+ years. As part of the company’s ‘Moving into the future’ strategy, a new Global Media & Comms strategy has been created.
Building on trends, consumer insights, a thorough market data and competition analysis, a new strategic framework has been created, including implementation principles across multiple touchpoints, creative concepts translation into actionable solutions and market adaptation guidelines.

Project: Playmobil Global Communication Strategy
Location: Playmobil International
Role: Global Marketing Manager Communications