With the 2024 Christmas season, PLAYMOBIL has launched a global umbrella brand campaign for the first time ever in most European markets and North America.
Building on the new brand positioning and using a consumer-centric insight- and data-based approach, three compelling stories have been created, for the first time ever mixing up playworlds to mirror the way kids play. Complimented by a 360 marketing approach and a reach-focused media strategy, the campaign spanned across multiple media channels including digital video platforms, social media and OOH.
Project: Playmobil Global Christmas Brand Campaign
Location: Playmobil International, Germany
Role: Global Marketing Manager Communications & Social
Building on the new brand positioning and using a consumer-centric insight- and data-based approach, three compelling stories have been created, for the first time ever mixing up playworlds to mirror the way kids play. Complimented by a 360 marketing approach and a reach-focused media strategy, the campaign spanned across multiple media channels including digital video platforms, social media and OOH.
Project: Playmobil Global Christmas Brand Campaign
Location: Playmobil International, Germany
Role: Global Marketing Manager Communications & Social
